INTERNATIONAL LEADERSHIP CONFERENCE
International Leadership Conference, UAE is an annual conference to celebrate AIESEC @75 in UAE (alumni & BOA engagement with current members) as well as to encourage Membership engagement and introduce the global AIESEC to AIESECers in UAE as well as Showcase Conference Hosting ability for bidding for IC2026.
VISION & MISSION
Increase the number of applications for leadership positions in the entity and Internationally, as well
Celebrate AIESEC @75 in UAE (alumni & BOA engagement with current members)
To encourage Membership engagement and introduce the global AIESEC to AIESECers in UAE
Showcase Conference Hosting ability for bidding for IC2026
Celebrate AIESEC @75 in UAE (alumni & BOA engagement with current members)
To encourage Membership engagement and introduce the global AIESEC to AIESECers in UAE
Showcase Conference Hosting ability for bidding for IC2026
VALUE PROPOSITION
As the Team Lead for Marketing & Showcasing, I had the opportunity to oversee the entire conference's creative process for both offline and online marketing. The aim was to distinguish the ILC2023 visual guideline from other international conferences, so the first step was to market the conference under the hashtag #Explore Dubai as more than just an international conference. We wanted our audience to be able to connect with Dubai wherever they were so as to spark sign ups and numerous follow ups.
To enhance the conference branding, I experimented with different colours, shapes, and brand assets that complemented the three core words: International (the range), Conference (the event), and Dubai (the host). Our goal was to create a visually appealing conference branding, so we looked at a variety of design ideas, such as stickers, patterns, grids, and realistic images, to better communicate our ideas to our target audiences. Aside from this, a definite goal of the conference was to create branded materials that could be given away as freebies to attendees and expand AIESEC in UAE presence while at the conference.
A look at the conference room branding for delegates
Colors play a vital role in branding, hence we went for calm, vibrant and enthusiastic colors that would sell ILC'23 as a whole
What's a conference without a delegate booklet? For the delegate booklet, In order to make the booklet stand out and adhere to our brand visual guidelines, I experimented with using our primary colour ( midnight green) , along with our brand patterns.
Tote Bags Designs with one of the theme words for this event "Rule the World and Get It"
A look at some of our stickers, designed with the aim of creating an experience during the conference
